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If you are running paid advertising and you are not sure whether your campaigns are set up properly or performing as well as they could be, an account audit is the best place to start. I go through your entire ad account and give you an honest, detailed assessment of where things stand, what is working, what is not and what you can do about it.
What does an audit actually involve?
This is not a quick glance at a few metrics and a generic report, its a proper deep dive into every aspect of how your campaigns are set up and running.
Whether things are organised in a way that makes sense for your business and your goals.
Whether you are reaching the right people and whether you are wasting money on irrelevant clicks.
Whether its compelling and relevant to what people are actually searching for.
Making sure you are not overpaying or using the wrong approach for what you are trying to achieve.
Whether its set up correctly and actually measuring the things that matter. You would be surprised how many accounts I have audited where the tracking was either missing, broken or measuring the wrong things entirely.
What happens after someone clicks your ad, because that matters just as much as the click.
What your competitors are doing, so you can see how you stack up against them.
If your tracking is not right then all the data you are basing decisions on is unreliable. That gets checked before anything else is judged.
What do you get at the end?
Everything gets presented back to you in a clear, easy to follow slide deck. No jargon, no confusing charts, just a straightforward breakdown of what I found and what I would recommend doing about it. The slide deck is yours to keep regardless of whether you decide to work with me after the audit.
I will walk you through it personally so you can ask questions and make sure you understand everything. I want you to come away from it feeling like you have a clear picture of where your account is at and what the next steps should be.
And if it turns out everything is set up well and running as it should be, I will tell you that too.
This is for any business that is currently running Google Ads or Meta Ads and wants to know if they could be getting better results.
Whatever the situation, an audit gives you clarity.
What an audit looks like in practice
I have written four of them up in full, with the actual screenshots, what the audit found and what happened afterwards.
Bridal retailer, West Midlands
The audit found a PMax campaign consuming most of the monthly budget to produce four conversions. It had cannibalised the rest of the account.
Read the case studyHealth and wellbeing clinic
The entire result was coming from people searching the business name, which is not the same thing as advertising that works.
Read the case studyIts free for first time clients
If we have not worked together before, the initial audit and conversation is completely free. I do this because I want to understand your business and assess whether I can make a real difference before either of us commits to anything.
