Service
Landing page analysis
You can have the best ads in the world but if the page you are sending people to does not do its job, you are wasting money. Your landing page is where the conversion happens. Getting it right makes a massive difference to how much value you get from your ad spend.
What I look at
From the perspective of someone who just clicked your ad
Does the page match the ad?
If the page does not deliver what the ad promised, people leave before they read anything.
Is the offer clear straight away?
What you are offering and why someone should choose you, without scrolling.
Is there an obvious next step?
One clear action for the visitor to take, not five competing ones.
Page load speed
A slow page loses people before it has had the chance to sell anything.
Mobile responsiveness
Most of your ad traffic is on a phone. The page has to work properly there.
Forms and tracking
Whether the form actually works and whether the page is set up to track conversions properly.
What you get
Prioritised recommendations, not a list of complaints
You will get a set of clear, practical recommendations on what to change and why. I do not just tell you something is not working, I explain what to do about it and what kind of impact you can expect the changes to have. The recommendations are prioritised so you know what to tackle first for the biggest improvement.
If you have a web developer or designer who handles your site, they can take the recommendations and implement them. If you need help getting changes made, I can point you in the right direction.
Why this matters for PPC
100 visitors. 2 convert. Fix the page so 4 convert — you have doubled your results on the same budget.
Improving your landing pages is often the quickest way to get more results without spending any more on ads. That is why I look at landing pages as part of the bigger picture whenever I am working on a client’s campaigns.
No cost, no obligation
More results from the traffic you already pay for
If your ads are working but the enquiries are not coming, the page is usually where the problem is. Get in touch and I will take a look.